UK-based producer of premium CBD Cannaray and Chinese low-calorie drinks company Genki Forest become the latest companies to join Europe’s voice for the sports nutrition industry, committing themselves to ESSNA’s core values of the highest safety standards and upholding EU regulations on the content and labelling of sports nutrition products.
Dr Adam Carey, Chair of ESSNA, said:
“We are delighted to welcome Cannaray and Genki Forest as new members of ESSNA. As innovative leaders in their fields, we regard their expertise as an invaluable addition to the Alliance and a testament to ESSNA’s continued expansion and success. ESSNA’s growth as an association mirrors the increase in demand for CBD products. Having a CBD brand such as Cannaray in the ESSNA membership can only contribute towards more engaging discussions and developing expertise in the fast-growing CBD market. Similarly, having the input of a leading non-European brand such as Genki Forest is a positive development that will provide a different and broader perspective on sports nutrition. We are looking forward to an enriching cooperation with them in the years to come within the framework of the EU policy and regulatory environment on sports nutrition”.
Cannaray is a leading UK CBD company backed by a world-class Scientific Advisory Board and the latest generation of research, science and technology. Representing the Gold Standard in the UK CBD industry, all of Cannaray’s products are created in GMP facilities, independently triple lab tested, and free from THC, sulphates, GMOs, dairy, artificial colours and dyes. The products are designed to help consumers improve their wellbeing and find mental and physical balance. Cannaray’s new ESSNA membership testifies to the expansion of the CBD industry that can be observed in the EU, UK and beyond, where millions of consumers are integrating CBD products into their wellness routines.
Joshua Roberts, Co-founder & Chief Business Officer at Cannaray commented “Cannaray CBD is proud to be a new member of ESSNA and committed to creating premium, safe and effective CBD products for our customers as this category grows. This partnership is representative of our joint commitment to create an environment where quality CBD can be easily discovered, and consumers can wholeheartedly trust our products – knowing that they come with the ESSNA stamp of approval. Combined with our existing partnership with the Professional Golfers Association (PGA), our new alliance with ESSNA means that we are bringing much needed professionalism to the role of CBD in sport.”
Genki Forest is well-known for its electrolyte water drink line Alienenergy, which is formulated with zero sugar, fat, hormones, and colorings, helping to maintain internal water balance and providing more permanent replenishment with proprietary electrolyte in three different flavours—sea salt litchi, grapefruit and lime. Alienenergy is particularly popular with sportspeople thanks to its vitamin B6 and E, great for multivitamin supplementation as well as all-day hydration.
Representative of Genki Forest commented “Genki Forest is a food technology company, which conducts research and development independently with the guide of innovation. With the principle of ” users first and global services”, we develop step by step. Based on the increasing demand of fitness and aimed at breaking down the barriers of unpleasant taste as well as passing on the idea of healthy life, we make every effort to offer satisfying user experience. Currently, our products have been exported to more than 40 countries and regions including the United States, New Zealand, Singapore and so on. Its “Alienergy”, intending to pursuing the excellence of hydration and replenishment sports energy, always have been dedicated into the R&D of products and services for sportspeople.”
With around 35 members from across Europe, ESSNA acts as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with legislators, regulators and enforcement bodies to ensure that the sports nutrition products are safe, effective, easily available and transparent. ESSNA monitors the industry, reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on the responsible and safe approaches to sports nutrition.
How to join ESSNA
- Twitter: https://twitter.com/ESSNAsports
- LinkedIn: https://www.linkedin.com/in/european-specialist-sports-nutrition-alliance-69232780/