“Europe’s voice for sports nutrition has launched a new webinar series bringing together international panels of experts to facilitate industry debate around the challenges and the way forward for the sports nutrition industry in the aftermath of the current global pandemic.”

The European Specialist Sports Nutrition Alliance (ESSNA), the trade association representing the responsible voice of the sports nutrition industry through its 40+ members, kicks off its first webinar series on Thursday 28th May, with the first episode looking at  how the COVID-19 global pandemic has impacted the US and the European sports nutrition markets comparatively.

These webinars are part of ESSNA’s refreshed strategy to support the entire industry’s recovery from the Covid-19 fallout. Each webinar will feature expert speakers from the industry and political institutions across Europe and the rest of the world, who will come together to discuss a variety of topics of relevance for the sector. Future episodes will touch upon, amongst others, the recovery strategy for the sector, opportunities and challenges for the sports nutrition industry in times of coronavirus, non-compliance and products contamination and changes in consumer behaviours.

To further support the sector on how to navigate the ongoing pandemic and to recover from it, ESSNA will also host a dedicated crisis communications webinar, specifically targeted at its members. This episode will be designed to act as a tool for those struggling to deal with the communications’ implications of the current crisis but also for those who would like to gain a better understanding of how to protect their businesses at all stages of crises.

Dr Adam Carey, Chair of ESSNA, commented:

Our main aim here is to ensure that the voice of the sports nutrition industry is loud and clear. The current global pandemic has quite severely impacted our sector and ESSNA is in the front line to support businesses recovering from this. With this webinar series, in which we hope to delve into a variety of themes, we want to shed light and trigger discussions on what’s coming next and how the sports nutrition industry can continue to thrive in the aftermath of this crisis.

With different guest speakers for each episode bringing in their expertise and knowledge, this webinar series promises to be a great source of information and added value for anyone interested in sports nutrition and its future.”

The first episode will be on “EU vs US sports nutrition markets: How has COVID-19 impacted the sports nutrition market on both sides of the pond and how to restart?” will air next Thursday, 28th May from 2pm BST. Guests speakers include Claudia Mucciardi, Senior Manager of Regulatory Affairs – EMEA at Glanbia Performance Nutrition; Ben Smart, Senior Vice President of Product Operations & Compliance at Nutrabolt and Gary Roethenbaugh, Managing Director of MultiSport Research. To register, please visit this link.


Notes to editor

For more information or to arrange an interview with Dr Adam Carey, please contact Laura Contin on [email protected] or +44 7393 649765.


With approximately 50 companies from across Europe, ESSNA acts as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with legislators, regulators and enforcement bodies to ensure that the sports nutrition products are safe, effective, easily available and transparent. ESSNA monitors the industry, reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on the responsible and safe approaches to sports nutrition.

How to join ESSNA

If you would like further information on how to join ESSNA, please visit our website (https://www.essna.com/join-us/) or contact [email protected]


Twitter: @ESSNAsports

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