The European Specialist Sports Nutrition Alliance (ESSNA) has announced another expansion in its membership as B-Active and International Taste Solutions (ITS) join Europe’s voice for the sports nutrition industry.

Turkish supplier of sports nutrition products B-Active and provider of innovative and high quality food solutions, ITS, become the latest organisations to commit themselves to ESSNA’s core values of the highest safety standards and upholding EU regulations on the content and labelling of sports nutrition products. They join recent ESSNA members Gelita, Taste Tech and Lonza. This expansion highlights how ESSNA continues to expand its range of membership and the reach of its members from across the EU and beyond.

ESSNA is the voice of the sports nutrition industry and is in dialogue with regulators and policy makers, campaigning in favour of proportionate EU legislation that does not adversely affect the industry. ESSNA also acts to “police” the industry by monitoring and reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products.

Dr Adam Carey, Chair of ESSNA, said:

“We’re delighted to welcome both of these hugely respected companies to our membership and very much look forward to working alongside them in future. The steady growth of ESSNA’s membership, and the development of a truly European-wide association, is reflective of its position as the industry voice and demonstrates the industry’s commitment to EU regulations that exist to protect its consumers.”

Bulent Kirac, CEO at B-Active said:

“We are glad to be a member of ESSNA; a truly wide association. As a B-Active, our aim is to direct the Turkish market by reflecting and demonstrating the industry’s commitment regarding to EU regulations, improve ourselves and protect our consumers by working alongside ESSNA and its core values of the highest safety standards.”

Mike Bagshaw, Managing Director at International Taste Solutions (ITS) said:

“We are delighted to join such a strong specialized organisation. As specialists in taste, texture, and health solutions, we aim to inspire and empower our customers to successfully develop market-winning products through anticipating future needs, creating innovative, high quality solutions and delivering an exceptional customer experience. Regulatory compliance is crucial to us. We are looking forward to work with ESSNA and its members on the further growth of the Sports Nutrition sector.”