ESSNA continues its steady growth in recognition of the fact that the sector is booming. There is in fact an increasing need to influence and shape new rules that may affect the sports nutrition industry coming from the new European Commission and to tackle challenges coming from Brexit. This is why we are pleased to announce that Nutrition X has recently joined the Alliance. Nutrition X is a leading sports nutrition brand, offering a range of products and supplements scientifically formulated by a team of world-renowned sports nutritionists to support athletic performance across a range of disciplines.

Nutrition X is well-known for its quality and high product safety standards. Each of Nutrition X’s products are batch tested and submitted to Informed-Sport for certification, ensuring that every product adheres to substances listed on the WADA (World Anti-Doping Agency) banned substance list. In recent years, Nutrition X has fast become the number one choice of sports nutrition for a number of elite athletes and professional sports teams around the world.   

Adam Carey, Chair of ESSNA, said:

The ESSNA family has been steadily growing in the past months, with more and more companies interested in embracing the benefits of being part of ESSNA, the most trusted voice in the sports nutrition sector. We work hard to promote a fair and positive environment for our industry to continue to grow for our industry and Nutrition X’s expertise will represent a great added value for ESSNA. We look forward to a fruitful cooperation with them in the years to come!”

James Markey, Managing Director of Nutrition X, commented:

We’re honoured to be joining ESSNA as a member and have great respect for what the organisation is doing for the sports nutrition industry as a whole. The regulation, research and safety elements of sports nutrition have long-been a passion of ours and something we’re proud to prioritise with every product we create. To be welcomed within an organisation which seeks to educate the wider industry on the importance of safety when it comes to sports nutrition is something we absolutely support and actively look to promote in any way we can, so we very much look forward to being involved with the important work that ESSNA does.

About ESSNA

With 40+ companies from across Europe, ESSNA acts as a forum for discussion and a vehicle for action for the sports nutrition sector by working closely with legislators, regulators and enforcement bodies to ensure that the sports nutrition products are safe, effective, easily available and transparent. ESSNA monitors the industry, reporting irresponsible companies that flout EU law and may put consumers at potential risk from dangerous products, and works to better educate the public on the responsible and safe approaches to sports nutrition.

How to join ESSNA

If you would like further information on how to join ESSNA, please visit our website (http://www.essna.com/join-us/) or contact laura.contin@whitehouseconsulting.co.uk