The European Specialist Sports Nutrition Alliance (ESSNA) has announced that leading sports nutrition companies Dymatize and Direct Food Ingredients have joined its membership.

World-renowned nutrition supplements suppliers Dymatize and leading functional foods distributers Direct Food Ingredients become the latest companies to commit themselves to ESSNA’s core values of the highest safety standards and upholding EU regulations on the content and labelling of sports nutrition products. They join recent ESSNA members Medix Laboratoires and SMART Nutrition, and highlight how ESSNA is expanding its reach across the EU and beyond.

ESSNA is the voice of the sports nutrition industry in dialogue with regulators and policy makers and it campaigns in favour of proportionate EU legislation that does not adversely affect the industry. ESSNA also acts as a “police” to the industry by monitoring and reporting irresponsible companies which flout EU law and may put consumers at potential risk from dangerous products.

Dr Adam Carey, Chair of ESSNA, said:

“We are thrilled to welcome Dymatize and Direct Food Ingredients to our membership. Both are hugely respected companies and I have no doubt that ESSNA will be boosted by their membership. ESSNA will continue working hard on behalf of all our members to make sure that as an industry we are meeting EU regulations that are designed to inform and protect consumers, as well as helping to shape these regulations so that they do not adversely affect the sector. We look forward to further expanding our membership to aid the incredible growth that our industry has and we hope will continue to see over the coming years.”

Steve Loake, Founder and Managing Director of Direct Food Ingredients said:

“It makes perfect sense for Direct Food Ingredients to join ESSNA because their ethos towards product quality and ours are one and the same. We are delighted to align with them to continue to raise standards throughout the industry and at the same time to be able to further prove to our own customers that all products they buy from us are of guaranteed quality. Product quality has always been central to everything we do at Direct Food Ingredients, demonstrated by having BRC accreditation for the last 6 years.

“I’m excited for the opportunity of working alongside some of the leading companies within the sports nutrition industry all with the common goal to ensure that only the purest ingredients are used in the finished products”

Dr. Rob Wildman, Chief Science Officer at Dymatize said:

Dymatize is proud to join ESSNA and the other members to advance the many benefits of high quality sports nutrition products for European consumers. Dymatize is a leading global sports nutrition supplier known for safe, efficacious and high quality products and is aligned with ESSNA’s core values. Dymatize formulates and manufactures a wide variety of protein powders and other nutritional supplements.  We independently test all products for safety and quality including label compliance confirmation as well as banned substance testing via European-based HFL (Informed Choice). Our goal is to help athletes throughout the world achieve their performance and fitness goals. The alignment with ESSNA is not only consistent with our core values, but expresses our commitment to building a strong relationship with EU consumers and beyond.